Knowt is a student-focused education platform designed to help students to create and study flashcards or notes and instantly receive interactive quizzes. The company's platform offers the conversion of notes into questions and also offers practice tests, enabling students to save time and effectively focus on learning. Knowt has over 2M users and raised $2.6M in their seed round. Deliverables: • Developed, roadmapped, and implemented brand expansion strategy • Directed multi-channel social media management and internal team coordination • Launched new product campaigns via social media channels • Collaborated with C-level executives to create organic digital marketing campaigns Outcome: • ≈ 220,000 users acquired • ≈ 31,000 followers gained across social media platforms • ≈ 16% sustained web traffic increase • Preserved $0.00 CAC